Don’t Let Your Customers Read Your Competitors Newsletter First!
If you are NOT already using an email newsletter to communicate with your customers… guess what!? Your customers are probably already reading your competitors newsletter… not good.
The Good News:
Your customers are expecting a newsletter from you and they are willing to hear all the great things you have to share. By the way if you are already using email newsletters to communicate with your customers Kudos to you! Check out the following tips on how to manage your newsletter to enhance your business in a limitless way!
How does a newsletter enhance my business?
You have no business without customers? Right! Customers are valuable? Right! And I’m going to bet that you have tons of competitors? Right! This means you have to keep those valuable customers close and what better way to accomplish this than be right in your customers’ in box! You worked hard to get those customers so keep them in your pocket (newsletter).
Do customers really want a newsletter from me?
Yes they do! As we established they are already reading your competitors newsletter, but they want your e-newsletter because they are already doing business with you, they have already met you and they are interested in what you have to say. Communicate with them and help them to make the decision to use your product or service!
What’s so different about a newsletter email and a regular email?
A newsletter can be sent in HTML format which means it will have all your custom pretty pictures in it. Just think if you are talking to your customers about your new restaurant for example you can have pictures of your restaurant and special meals all in that one email with a direct link to make a reservation, or to print a clip-able coupon. If you have various specials you can also test them to see which ones your customers really like and respond to is it the Friday night salsa, or the free drink special?
Plus you can put a poll right in your email newsletter, regular email can’t do that!
Email newsletters are visual and totally custom. Email newsletters can help with selling products, events or services. All e-newsletter services come with various professionally designed templates that you can use as is or customize to send out your email. For example you can include your
logo, a picture of your staff or any other graphic. e-Newsletter services are very easy to use, just populate the fields and you are ready to go.Favorite Email Newsletter Features
A favorite feature of an email newsletter and what makes it a secret success tool is that you can see in real time how your customers are reacting to your newsletter. Are they not opening it because your email title is boring, or the topic is of no interest, and when you change the topic are they then commenting and following through on your links.
You can tell exactly how many persons opened your email and how many email's ‘bounced’ meaning the email was not able to be sent because the email address was incorrect for example. Your messages can go viral and you can see it go viral because you can see exactly how many people actually forwarded your message.
E-Newsletters are great for any type of business, landscapers, restaurants, web designers, schools whatever your business an email newsletter can enhance your business.
Why not just use Snail Mail?
Electronic newsletters are cheaper than doing snail mail!
Electronic newsletters are track-able, snail mail is a bit harder to track.
Other Email Newsletter Bonus Benefits!
Email newsletter services provide you a link that you easily put on your website, so that your website visitors can sign up directly on your website to get your newsletter, and then their contact information automatically gets posted in your email database! Presto and updated database and less work for you!
You can import your current contact list directly into the newsletter database, no need to re type anything.
New contacts and customers can opt in so that you won’t be spamming anyone and they also have the option to opt out so you know when you send an email it’s to someone who wants to read all about you and your successful business!
Not sure what to say in your e-newsletter?
The answer to this is closely related to your business, you can use an email newsletter to send special offers or tips for your customers, information about upcoming events. Here is an idea! Sign up for the email newsletters of businesses similar to yours and see what they offer so that you can come up with some ideas of your own.
How often should you send an e-newsletter?
Again the answer is closely related to your business and what you are offering; weekly, bi-weekly or monthly are most common, ask your customers what they would prefer.
Tips to make your e-newsletter even better?
You can on your website offer an incentive for signing up for your newsletter like a free gift, tutorial, a discount, free consultation etc, that ought to get some buzz going.
Also ask your customers by using an email newsletter poll what would they suggest.
If you have multiple services try creating a newsletter for each distinct service and let your customer decide which newsletter they want to sign up for, instead of imposing
information they are not interested in or that’s not relevant to them.
Which Email Newsletter service should I choose?
There are quite a few reputable email newsletter services, we have highlighted a few popular tools on this page, each service offers some type of free trial, sign up for each and see which one fits your company, which templates do you like, what features does each offer, what’s the price to use each service are some things to consider, but sign up for a free trial and that’s the best way to find out.
In a nutshell:
• Your customers expect a newsletter from you, so get started now.
• Sign up for free email newsletter trial. You have nothing to lose!